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Illustration of total revenue and elasticity

The Square-Wheeled Locomotive, the last passenger train to Flatland, Iowa, wants more total revenue. When passengers’ demands for tickets are comparatively price elastic, in that case the railroad must: (1) raise the price, but lower this when demand is inelastic. (2) invest more heavily within new tracks and engines. (3) advertise luxury tours into Holiday magazine. (4) lobby Congress for increased subsidies for interstate highways. (5) lower the price.

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