Illustrates the term Advertisement Elasticity of Demand
Illustrates the term Advertisement Elasticity of Demand?
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Advertisement Elasticity of Demand:
It is termed as Promotional elasticity of demand, which measures the responsiveness of demand because of a change in advertisement and other promotional expenses. It can be measured by the given formula as given below:
Advertisement Elasticity =
Proportionate raise in Sale/Proportionate raise in Advertisement expenditure.
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