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Illustrates the term Advertisement Elasticity of Demand

Illustrates the term Advertisement Elasticity of Demand?

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Advertisement Elasticity of Demand:

It is termed as Promotional elasticity of demand, which measures the responsiveness of demand because of a change in advertisement and other promotional expenses. It can be measured by the given formula as given below:

Advertisement Elasticity =

Proportionate raise in Sale/Proportionate raise in Advertisement expenditure.

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