Illustrates the steps in formulating pricing policies
Illustrates the steps in formulating pricing policies in details?
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1. Choosing the target market or market segment on that marketer would concentrate more.
2. Studying the consumer behavior and get information concerning to target market selected.
3. Studying the promotion and prices strategies of the competitors and their influence upon the market segment.
4. Assigning a task to price within the marketing mix.
5. Collecting the cost of manufacturing the product at different levels of demand.
6. Fixing appropriate (strategic) price after finding out the price objectives and as per to a chosen method of pricing.
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