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Illustrates the pricing policies briefly

Illustrates the pricing policies briefly?

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Price should not be too high or lower. Price setting is a complicated problem. The pricing decision is dangerous not only in the beginning but this should be reviewed and reformulated from time to time.

Price policies give the guidelines within that pricing strategy is formulated and implemented. This represents the general frame work in that pricing decision is taken. These are those management guidelines that as control the day to day pricing decision like a means of meeting the objectives of the firm as maximization of sales, maximization of profit,  targeted rate of return, meeting or preventing competition and survival as well as stability of prices.

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