Illustrates the indicators of the intensity of rivalry
Illustrates the indicators of the intensity of rivalry?
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Other indicators of the intensity of rivalry among industry members contain:
a. Whether industry members are racing to present better performance features or higher quality or a wider product selection or improved customer service.
b. How frequently rivals resort to such marketing plans as special sales promotions and heavy advertising or rebates or low interest rate financing to beat up additional sales
c. How actively industry members are pursuing hard work to make stronger dealer networks or set up positions in foreign markets or otherwise increase their distribution capabilities and market presence
d. The frequency with which rivals introduce a new and improved products
e. How hard organizations are striving to add a market edge over rivals by developing valuable expertise and capabilities.
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