Illustrates the appeal of Multi-national Diversification
Illustrates the appeal of Multi-national Diversification?
Expert
The appeal of Multi-national Diversification:
More Opportunities for continued Growth and greatest Competitive benefit Potential: Despite their complexity, multi-national diversification strategies have huge plea. They hold two main avenues for growing profits and revenues: (i) to grow by entering added businesses and (ii) to grow by extending the operations of existing businesses into more country markets. A strategy of multi-national diversification holds six attractive lanes to competitive benefit, all of which can be followed simultaneously:
i. Full capture of experience and economies of scale and learning-curve effects.
ii. Opportunities to capitalize on cross-business economies of scope.
iii. Opportunities to transfer competitively important resources both from one country to another country and from one business to another.
iv. Ability to leverage use of a famous and competitively dominant brand name.
v. Ability to capitalize on opportunity for cross-country and cross-business collaboration and strategic coordination.
vi. Opportunities to use cross-country or cross-business subsidization to outcompete rivals.
KEY CONCEPT:
Transferring a dominant brand name from one product or business to another can frequently be done very economically.
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