Illustrates marginal cost pricing and differential pricing
Illustrates the marginal cost pricing and differential pricing?
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Marginal cost pricing:
In the marginal cost pricing, the price is found on the basis of marginal cost or variable cost. Under this method, all fixed costs are fully excluded.Differential pricing:
In this method, the same product is sold at various prices to different customers, in various places, and at various periods. This method is termed as price discrimination or discriminatory pricing. Illustrations are as: Cinema Theater and telephone bills.
Define the term cost plus pricing.
Explain the pricing under price leadership.
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