Illustrate the term Proactive marketing

Briefly illustrate the term Proactive marketing?

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Proactive marketing fundamentally is an innovative form of the marketing that is mainly based on new ideas in terms of creative content employed and also the creativity included in the making of marketing policies. This definitely includes a lot more work however the end outcome might be much enhanced than other forms of marketing. Doing somewhat new and dissimilar in the market place to fascinate the attention of the consumer is the core feature of the proactive marketing.

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