Ideas in which organization is involved: Talking about the growth of any company. There are basically three type of broad ideas in which management of any organization is involved. These are:
1. Corporate Strategy
2. Competitive or Business Strategy
3. Marketing Strategy
The first two strategies are relevant before the making of product. These discuss and clarify the area in which company is operating and why they are operating in that field. Marketing strategy often brings into the fact the questions such as which target market should company cater to and on what basis company should segment the consumer market. How the change is to be bring in the attitudes of the customers and what change is required within the organization to bring that change.