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How could prestigious investment bank advice investing

I have a doubt about the Enron case. How could this prestigious investment bank advice investing while the quotations of the shares were falling?

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The document you consider to be the report of an investment analyst. The analysts, like all individuals are concerned with predicting the future, are generally wrong 50 percent of the time. The value of report of an analyst is not in their recommendations (when the future were clear to them, they would not require to work as an analyst), although, for their analysis of the competition and company.

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