Fundamental types of Offensive Strategies
What are the fundamental types of offensive strategies?
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Fundamental types of Offensive Strategies:
1. Distasteful attacks may or may not be planned at exacting rivals; they are motivated by a wish to win market share and sales at the expense of other companies in the industry.
2. There are six basic kinds of strategic offensives:
i. Schemes to exceed or match competitor stren gths. ii. Schemes to capitalize on competitor weaknesses. iii. Concurrent initiatives on lots of fronts. iv. End-run offensives. v. Guerilla offensives. vi. Preemptive strikes.
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