--%>
Assignment Help - homework help

Formulating linear program of a Software company

A software company has a new product specifically designed for the lumber industry. The VP of marketing has been given a budget of $1,35,00to market the product over the quarter. She has decided that $35,000 of the budget will be spent promoting the product at the national trade show in New Orleans which will be held during this planning quarter.

Because eh product targets a specialized audience the VP has ruled out television radio and mainstream magazine advertisements. Instead she has decided to promote the product using black and white (B &W) and color ads in some or all of the followings specialized publications: Building today lumber weekly and timber world building today is a week day trade newspaper that accepts both full page and half page black and white advertising. Lumber weekly and timber world are glossy magazines that run both black and white and color ads. The VP and her staff have decided to run only full page ads in these last two publications. The circulation and advertising cost data for each outlet is summarized in the following table:

1758_softyarwe.jpg

After a discussion of the potential advertising the marketing team made the following judgment:

• A maximum of one ad should b placed in any one issue of any of the trade publications during the quarter:
• At least 50 full page ads should appear during the quarter:
• At least eight color ads should appear during the quarter:
• One ad should appear in each issue of timber world:
• At least four weeks of advertising should be placed in each of the building today and lumber weekly publications:
• No more than $40,000 should be spent on advertising in any one of the trade publications.

Formulate a linear programming model that will provide the VP and her marketing staff a marketing plan for the next quarter to maximize audience exposure for their new software product.

Implement your formulation in excel and find the optimal solution using solver. Sum marize your solution (decision variable values and objective function value ) below your formulation.

   Related Questions in Mathematics

  • Q : Use MS Excel to do the computations

    Select a dataset of your interest (preferably related to your company/job), containing one variable and atleast 100 data points. [Example: Annual profit figures of 100 companies for the last financial year]. Once you select the data, you should compute 4-5 summary sta

    		•
  • Q : Solve each equation by factoring A

    A college student invested part of a $25,000 inheritance at 7% interest and the rest at 6%.  If his annual interest is $1,670 how much did he invest at 6%?  If I told you the answer is $8,000, in your own words, using complete sentences, explain how you

    		•
  • Q : Problem on Linear equations Anny, Betti

    Anny, Betti and Karol went to their local produce store to bpought some fruit. Anny bought 1 pound of apples and 2 pounds of bananas and paid $2.11.  Betti bought 2 pounds of apples and 1 pound of grapes and paid $4.06.  Karol bought 1 pound of bananas and 2

    		•
  • Q : Containee problem For queries Q 1 and Q

    For queries Q1 and Q2, we say Q1 is containedin Q2, denoted Q1 C Q2, iff Q1(D) C Q2

    		•
  • Q : Theorem-Group is unique and has unique

    Let (G; o) be a group. Then the identity of the group is unique and each element of the group has a unique inverse.In this proof, we will argue completely formally, including all the parentheses and all the occurrences of the group operation o. As we proce

    		•
  • Q : Where would we be without stochastic

    Where would we be without stochastic or Ito^ calculus?

    		•
  • Q : State Fermat algorithm The basic Fermat

    The basic Fermat algorithm is as follows: Assume that n is an odd positive integer. Set c = [√n] (`ceiling of √n '). Then we consider in turn the numbers c2 - n; (c+1)2 - n; (c+2)2 - n..... until a perfect square is found. If th

    		•
  • Q : What is the probability that the film

    T.C.Fox, marketing director for Metro-Goldmine Motion Pictures, believes that the studio's upcoming release has a 60 percent chance of being a hit, a 25 percent chance of being a moderate success, and a 15 percent chance of being a flop. To test the accuracy of his op

    		•
  • Q : Explain Factorisation by Fermats method

    Factorisation by Fermat's method: This method, dating from 1643, depends on a simple and standard algebraic identity. Fermat's observation is that if we wish to nd two factors of n, it is enough if we can express n as the di fference of two squares.

    		•
  • Q : What is the definition of a group Group

    Group: Let G be a set. When we say that o is a binary operation on G, we mean that o is a function from GxG into G. Informally, o takes pairs of elements of G as input and produces single elements of G as output. Examples are the operations + and x of

    		•