Firms attaining the U.S. firms
Presently, several foreign firms from both the developed and developing countries attained high-tech U.S. firms. What would have motivated these firms in order to attain the U.S. firms?
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Various foreign firms would have been motivated to get access to the technical know-how residing in the U.S. firms and simultaneously, monopolize its use.
Source: O'Conner, G. C., T.R. Willemain, and J. MacLachlau, 1996. "The value of competition among agencies in developing ad compaigns: Revisiting Gross's model." Journal of Advertising 25:51-63. Modeling Cases
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