Explain the forecasting demand for a new product
Explain the forecasting demand for a new product.
Expert
Joel Dean has recommended six approaches for forecasting the demand for new products.
1. Evolutionary Approach: Under this method, for new product is estimated the demand on the basis of existing product. For example: Demand forecasting of colour Television upon the basis of demand for black and white Television.
2. Substitute Approach: For the new product the demand is analyzed like substitute for the existing product.
3. Growth curve Approach: On the origin of the development of an established product, for the new product the demand is estimated.
4. Opinion Polling Approach: Under this approach, for the new product demand is estimated through inquiring directly by the consumers using sample survey.
5. Sales Experience Approach: This demand is estimated through supplying the new product in a sample market and analyzing the instant response on that product within the market.
6. Vicarious Approach: Consumers reactions upon the new products are determined indirectly with the assist of specialized dealers.
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demand function is: QY = -8,000 - 5,000PY + 192A + 120I + 2,000PX (6,000) (1,000) (120) (80) (800) R2 = 91% Here QY is quantity (measured in units) of Product Y demanded in the current period, A is hundreds of dollars of advertising ($00), I is thousands of dollars of disposable income per ca
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