Explain sociology of media

Question

Write down a brief introduction of the term ‘sociology of media’ and also write down its essential roles?

Answer 1

Sociology of media is a learning of the mass media communication that is, the learning of mass communication and various trends followed through it. It is a sub-field of sociology and apprehensions to how mass media relates to attributes like accessibility of information and the of transmission information to groups of people. It focuses on how mass or digital communication is dissimilar from face-to-face communication and how does it persuade the people through different ideas involved like entertainment, advertising, information and education. Sociology of media consists of the study of various forms of mass communication and media and the different structures of mass communication. Case studies, measuring of impact and neutrality of media are as well issues covered under this issue.