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Explain Shut Down Price

Explain the term Shut Down Price? Illustrate it.

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Shut Down Price (PSD): In purely competitive firm it is the price at which it loses exactly similar amount of money as if it shut down totally (that is, losing the value of fixed cost). Any price lesser than this is a price at which the firm is fine off shutting down than operating (that is, it will lose less shutting down than generating where marginal revenue equivalents marginal cost). Any price bigger than this and the firm is fine off operating than shutting down in short run, even when it is making a loss.  The shut down price is at minimum point on the average variable cost (AVC) curve, or PSD = minimum AVC.

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