--%>

Explain Marketing Audit

Marketing Audit: One of the most fundamental parts of marketing planning process is marketing audit. It is conducted both at the beginning of the process and also in between the series of points during the implementation of plan. Both internal and external influences are taken care of during marking audit. Before moving ahead it is necessary to know why a marketing audit is required in financial and banking sector. Marketing audit is very essential for any organization to achieve its target goal and objectives. Corporate strategy and business strategy deals with ideas relating to mergers, operations, corporate governance etc, whereas Marketing strategy deals with the ideas with which product and services can reach possible customers. Marketing strategy aims at satisfying needs and demands of the customers. Goal of the organization should be to meet these needs and demands in way so as company could generate good revenue and earn handsome profit.

   Related Questions in Auditing

  • Q : Company name: EMPIRE OIL & GAS NL The

    The length of the writing / reportmust not exceed 1000 words. Words in Bibliography or Reference Lists section are not included in the word count. 3 marks will be given for the contents (sources and understanding of industry and able to link audit objectives with findings); 1 mark will be given ba

  • Q : Importance of measuring an internal

    Write down the importance of measuring an internal audit department?

  • Q : Internal audit differ from an external

    How does the internal audit vary from an external audit?

  • Q : Auditing Hi would you be able to finish

    Hi would you be able to finish this assignment before sunday 11 pm My chosen company is NORFOLK GROUP PTY LTD

  • Q : Explain Audit Controls Audit Controls :

    Audit Controls: The common definition of an audit is a valuation of a person, association, system, procedure, enterprise, product or project. The word most generally refers to audits in accounting, internal auditing, and government auditing, however a

  • Q : Importance of internal audit to the

    Write down the importance of internal audit to the organization?

  • Q : What is Audit Management Audit

    Audit Management: It is a systematic assessment of processes and policies of an organization's management in the administration and the utilization of resources, tactical & strategic planning, and employee and organizational enhancement.

  • Q : Bradmark From the case description and

    From the case description and the associated flowcharts, assess Bradmark’s internal controls over its expenditure cycle procedures.

  • Q : Audit report A signed letter from the

      A signed letter from the auditor of a company, included in the annual report, that state whether or not the finan- cial statements fairly present the results of operations and the financial position of the company. An annual audit is required by the Exchange and Securities Commissi

  • Q : Objectives of Internal Audit Write down

    Write down the main Objectives of Internal Audit?