International Licensee: It is the contractual agreement among two business entities in which the licensor allows the licensee to utilize a brand name, patent, or other proprietary right, in exchange for a royalty or fee. Licensing facilitates the licensor to gain from the skills, expansion capital, or another capacity of the licensee. Licensing is frequently employed by manufacturers to enter foreign markets in which they contain no expertise. The creators of admired comic strip and movie characters frequently license the utilization of a character's likeness to manufacturers of lunch boxes, toys, clothing, and other children's products. The popularity or expertise of the character aids or else undistinguished products to stand out from their contestants. The licensee advantages from the name recognition and originality of the licensor. Licensing fees varies from 5%-25% of the wholesale price.