Explain Gross margin
Explain Gross margin with their appropriate formulas?
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Gross margin is mostly used word in accounting region for showing the growth of companies. This is total profit ratio. In easy words, it is gross profit divided by the net sales. Gross profit is surplus of net sales over cost of goods sold. Grosser margin means more capacity to cover our entire indirect cost.
Formula of Gross margin = Sales – Cost of Goods sold/Sales
Gross margin % on Sales = (Sales – Cost of Goods Sold)/Sales X 100
Gross margin % on Cost = (Sales – Cost of Goods Sold)/COGS X 100
Cost of Goods Sold = Opening stock of material + purchase + Direct Expenses – Closing stock
Explain implications of the purchasing power parity for the operating exposure.
Source: O'Conner, G. C., T.R. Willemain, and J. MacLachlau, 1996. "The value of competition among agencies in developing ad compaigns: Revisiting Gross's model." Journal of Advertising 25:51-63. Modeling Cases
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