Explain any indisputable model for valuing brand of compay
Is there any indisputable model for valuing the brand of a company?
Expert
No. Many brand valuations are revised in Fernández (2008 y 2004) and the conclusion is which they are not too reliable (too less than share valuations) because of the difficulty of defining which flows are because of the brand and that are not. However, this is useful to identify, classify and evaluate the brand value drivers that represent a managerial tool in value creation and permit the creation of powerful and stable brands. At times, brands are evaluated so as to be translated to a society situated in a state along with lower taxes. Clearly, in such cases this is in the company’s interest to argue the highest possible value for its brand, in order to save more taxes.
My Company paid an extremely higher price for the acquisition of other company; the price was recommended through the valuation of an investment bank. Now we have financial problems. So is there any way to make this bank legally responsible for such situation?
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I suppose that a valuation consciously realized in my name tells me how much I have to offer for the company, am I right?
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