Explain about the End-Run offensive

Question

Explain about the End-Run offensive.

Answer 1

End-Run Offensives:

The thought of an end-run offensive is to trick around competitors, capture unoccupied or less crowded market territory, and modify the rules of the competitive game in the aggressor’s favor. Examples holds: (i) introducing new products that describe the terms of competition and the market, (ii) launching initiatives to construct powerful positions in geographic regions where close rivals have small or no market presence (iii) trying to make new sections by introducing products with dissimilar performance and attributes features to better meet the requirements of selected purchasers and (iv) leap-forging into next-generation technologies to displace existing items, technologies, and/or services.