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Equality between marginal revenue and marginal costs

A profit-maximizing monopolist which does not price discriminate and that faces a demand curve that is higher at some output levels than is the firm’s average variable cost curve finds out price and quantity where: (w) profit per unit is the greatest. (x) marginal revenue equals marginal costs [MR = MC]. (y) marginal costs [MC] are the lowest possible. (z) the price is the maximum which any customer will pay.

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