Effectiveness of marketing initiatives

Question

What is the procedure to assess the effectiveness of marketing initiatives undertaken through the marketing manager?

Answer 1

We can assess it on the basis of:

i) External factors: Such as the economic and social environment, the competitors, and the govt. policies.

ii) Cost benefits: Whether the organization is receiving maximum gains at the minimum cost or not.

iii) Feedback: Whether the feedback systems of the organization are reliable sufficient or not. Example: When a specific email generated response from a big number of customers it is a sign of the sound feed-back system.