Effectiveness of marketing initiatives
What is the procedure to assess the effectiveness of marketing initiatives undertaken through the marketing manager?
Expert
We can assess it on the basis of:
i) External factors: Such as the economic and social environment, the competitors, and the govt. policies.
ii) Cost benefits: Whether the organization is receiving maximum gains at the minimum cost or not.
iii) Feedback: Whether the feedback systems of the organization are reliable sufficient or not. Example: When a specific email generated response from a big number of customers it is a sign of the sound feed-back system.
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