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Effect of purchasing goods to subjective prices

Most of the people can’t modify relative market prices however have a little control over the relative subjective prices of the goods they consume. They are most probable to make market prices and subjective prices compatible when they: (i) Raise purchases of goods for which the subjective prices surpass the market prices and vice-versa. (ii) Consciously modify their tastes and preferences to conform to market prices. (iii) Reduce consumption of goods for which the subjective prices surpass market prices, and vice-versa. (iv) Learn to live with the less whenever subjective prices are bigger than the market prices.

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