Differentiation-Based Competitive Benefits

Question

What are the Differentiation-Based Competitive Benefits?

Answer 1

Achieving a Differentiation-Based Competitive benefit:

a. While it is simple enough to grasp that a winning differentiation strategy must entail creating purchaser value in ways unmatched by rivals, the big question is which of four essential differentiating approaches to take in delivering unique purchaser value.

b. The first approach is to incorporate user features and product attributes that lesser the purchaser’s complete costs of using the product.

c. The second approach is to incorporate features that hoist product performance.

d. The third approach is to incorporate features that improve purchaser satisfaction in intangible or noneconomic ways.

e. The fourth approach is to differentiate on the foundation of capabilities – to deliver value to consumers via competitive capabilities that rivals can’t afford and don’t have to match.