--%>

Different types of determinants of advertisement elasticity

What are the different types of determinants of advertisement elasticity?

E

Expert

Verified

There are different determinants of advertisement elasticity are as given here:

1. Kind of commodity: elasticity will be higher for new product, luxury and growing product.

2. Market share: Well-built the market share of the firm lower will be promotional elasticity.

3. Rival’s reaction: when the rivals react to rise in firm’s advertisement by raising their own advertisement expenditure, this will decrease the advertisement elasticity of the firm.

4. State of economy: when economic conditions are good, the consumers are more probably to respond to the advertisement of the firm.

   Related Questions in Managerial Economics

  • Q : Differentiate between individual and

    Differentiate between individual demand schedule and Market demand schedule in law of demand?

  • Q : Determine the demand of auto-market

    Suppose that the auto market began at the intersection of S0 and D0 before people began to expect auto prices to rise in the close to future. How will it influence the auto market?: (1) No change. (2) Demand shifts to D2. (3) Demand sh

  • Q : Adjust inputs of labor other resources

    Firms adjust their inputs of labor or other resources till: (w) revenue is maximized. (x) employment is maximized. (y) marginal product of labor is maximized. (z) profit is maximized. Please choose the right answer

  • Q : Shifting of market for productivity

    When the U.S. soybean market is primarily in equilibrium on S0D0, and in that case a new fertilizer raises farm productivity and concurrently, foreigners are permitted greater access to U.S. soybean, there the market shifts to: (

  • Q : Illustrates the case of customary

    Illustrates the case of customary pricing with details?

  • Q : Free labor in competitive firm When

    When labor was free, in that case this purely competitive firm as in illustrated graph would hire. (1) 600 workers. (2) 700 workers. (3) 800 workers. (4) 900 workers. (5) 1000 workers.

    Q : Define Cost Volume-Profit relationship

    Describe briefly Cost Volume-Profit relationship?

  • Q : Explain the Arc Method of Measurement

    Explain the Arc Method of Measurement of Elasticity.

  • Q : Substantial general training in firm A

    A firm which provides its workers along with substantial general training tends to: (1) retain such individuals by paying them the relatively highest wage premiums. (2) require workers to sign legal contracts of peonage and indenture. (3) increase wor

  • Q : Formation of cartels Cheating on

    Cheating on agreements is a common problem along with firms which engage in the formation of: (1) predatory prices. (2) game theory groupings. (3) cartels. (4) pure competition. (5) asymmetric payoffs. Can someone explain/help me w