--%>

Different types of determinants of advertisement elasticity

What are the different types of determinants of advertisement elasticity?

E

Expert

Verified

There are different determinants of advertisement elasticity are as given here:

1. Kind of commodity: elasticity will be higher for new product, luxury and growing product.

2. Market share: Well-built the market share of the firm lower will be promotional elasticity.

3. Rival’s reaction: when the rivals react to rise in firm’s advertisement by raising their own advertisement expenditure, this will decrease the advertisement elasticity of the firm.

4. State of economy: when economic conditions are good, the consumers are more probably to respond to the advertisement of the firm.

   Related Questions in Managerial Economics

  • Q : Illustrates the meaning of Demand

    Illustrates the meaning of Demand?

  • Q : Define the some criticized highlight

    Define the some criticized highlight points of Adam Smith?

  • Q : Depletion of fossil fuel Resources I

    I have a problem in economics on Resources. Please help me in the following question. The depletion of the fossil fuel reserves will cause the world’s production possibilities frontier to shift: (i) Outward and decrease capacity

  • Q : Problem regarding Income and Demand

    When family incomes within the United States raised sharply and therefore, sales of cashmere sweaters improved enormously, in that case cashmere sweaters are: (1) luxury goods. (2) preferred to wool or cotton sweaters. (3) inferior goods. (4) prestige goods. (5) norma

  • Q : Labor Productivity Where diminishing

    Where diminishing returns overwhelm gains through the division of specialized labor, when there is an inflection point on the total revenue curve derived by a total output curve, and by the vantage point of a purely competitive firm h

  • Q : Move downward demand for labor The

    The demand for labor would move downward like a consequence of: (w) grocery stores buying fewer automatic check-out touchpad computers, and in place of relying more heavily on cashiers to ensure friendly interactions along with customers. (x) declines

  • Q : Household Assets and the Supply of Labor

    The most valuable assets of many households are the household’s: (1) money and jewelry. (2) homes and real estate. (3) human capital and labor. (4) stocks and bonds. (5) bank accounts. How can I solve my Economics

  • Q : Explain short term Demand forecasting

    Explain short term Demand forecasting.

  • Q : Attempt Screening and Signaling

    Screening and signaling are attempts to: (w) decreases job interview time. (x) decrease the problem of adverse selection. (y) uphold equal opportunity laws. (z) All of the above. I need a good answer on the topic o

  • Q : Concept of marginal costing In what

    In what condition the concept of marginal costing basically applied?