Different types of determinants of advertisement elasticity
What are the different types of determinants of advertisement elasticity?
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There are different determinants of advertisement elasticity are as given here:
1. Kind of commodity: elasticity will be higher for new product, luxury and growing product.
2. Market share: Well-built the market share of the firm lower will be promotional elasticity.
3. Rival’s reaction: when the rivals react to rise in firm’s advertisement by raising their own advertisement expenditure, this will decrease the advertisement elasticity of the firm.
4. State of economy: when economic conditions are good, the consumers are more probably to respond to the advertisement of the firm.
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The Real Kool Toys Company manufactures and sells educational toys. An empirical demand function for one of the firm's products has been estimated over the last 21 quarters using regression analysis. The estimated demand function is: QY = -8,000 - 5,000PY + 192A + 120I + 2,000PX (6,000) (1,000)
demand function is: QY = -8,000 - 5,000PY + 192A + 120I + 2,000PX (6,000) (1,000) (120) (80) (800) R2 = 91% Here QY is quantity (measured in units) of Product Y demanded in the current period, A is hundreds of dollars of advertising ($00), I is thousands of dollars of disposable income per ca
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