Different types of determinants of advertisement elasticity
What are the different types of determinants of advertisement elasticity?
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There are different determinants of advertisement elasticity are as given here:
1. Kind of commodity: elasticity will be higher for new product, luxury and growing product.
2. Market share: Well-built the market share of the firm lower will be promotional elasticity.
3. Rival’s reaction: when the rivals react to rise in firm’s advertisement by raising their own advertisement expenditure, this will decrease the advertisement elasticity of the firm.
4. State of economy: when economic conditions are good, the consumers are more probably to respond to the advertisement of the firm.
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demand function is: QY = -8,000 - 5,000PY + 192A + 120I + 2,000PX (6,000) (1,000) (120) (80) (800) R2 = 91% Here QY is quantity (measured in units) of Product Y demanded in the current period, A is hundreds of dollars of advertising ($00), I is thousands of dollars of disposable income per ca
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