--%>
Assignment Help - homework help

Different types of determinants of advertisement elasticity

What are the different types of determinants of advertisement elasticity?

E

Expert

Verified

There are different determinants of advertisement elasticity are as given here:

1. Kind of commodity: elasticity will be higher for new product, luxury and growing product.

2. Market share: Well-built the market share of the firm lower will be promotional elasticity.

3. Rival’s reaction: when the rivals react to rise in firm’s advertisement by raising their own advertisement expenditure, this will decrease the advertisement elasticity of the firm.

4. State of economy: when economic conditions are good, the consumers are more probably to respond to the advertisement of the firm.

   Related Questions in Managerial Economics

  • Q : Social Welfare and Labor Market

    A labor market operates inefficiently when labor is hired only up to a point where, that the last worker: (1) VMP = w. (2) VMP minus MRC exceeds zero and is maximized. (3) P x MPPL = w. (4) added total revenue equals added total cost.

    Q : Pay the lowest wages in market

    Occupations along with the highest percentage of women workers tend to: (1) pay the highest wages. (2) need relatively more human capital and experience. (3) pay the lowest wages. (4) require very small human capital or experience.

  • Q : Illustrates the meaning of Demand

    Illustrates the meaning of Demand?

    		•
  • Q : Demad elacticty demand function is: QY

    demand function is: QY = -8,000 - 5,000PY + 192A + 120I + 2,000PX (6,000) (1,000) (120) (80) (800) R2 = 91% Here QY is quantity (measured in units) of Product Y demanded in the current period, A is hundreds of dollars of advertising ($00), I is thousands of dollars of disposable income per ca

    		•
  • Q : Marginal resource cost to hiring Hulk

    Hulk counsels five clients at a time within exercise groups at Beefcake Body Builders. Hulk hourly wage is $17, and also Beefcake charges Hulk’s clients $20 for every hour-long fitness session. When fitness counselors are hired from competitive labor mar

    		•
  • Q : What is social cost of production What

    What is social cost of production?

    		•
  • Q : Substantial amounts of

    A currently-laid-off worker is probably to find another job quickly when the worker has substantial amounts of: (i) unemployment compensation and a strong union. (ii) specific human capital gained at the previous job. (iii) screening,

    		•
  • Q : Explain the term relatively inelastic

    Explain the term relatively inelastic demand.

    		•
  • Q : Equilibrium point on the resource

    An equilibrium point on the resource demand curve of a competitive firm operating within a competitive labor market would indicate equality among the resource price and: (w) demand elasticity. (x) quantity demanded. (y) VMP of the resource. (z) output

    		•
  • Q : Explain the Proportional Method of

    Explain the Proportional Method of Measurement of Elasticity.

    		•