--%>
Assignment Help - homework help

Different types of determinants of advertisement elasticity

What are the different types of determinants of advertisement elasticity?

E

Expert

Verified

There are different determinants of advertisement elasticity are as given here:

1. Kind of commodity: elasticity will be higher for new product, luxury and growing product.

2. Market share: Well-built the market share of the firm lower will be promotional elasticity.

3. Rival’s reaction: when the rivals react to rise in firm’s advertisement by raising their own advertisement expenditure, this will decrease the advertisement elasticity of the firm.

4. State of economy: when economic conditions are good, the consumers are more probably to respond to the advertisement of the firm.

   Related Questions in Managerial Economics

  • Q : Wage Rates and Employment An increase

    An increase in the competitively-set wage tends to cause: (w) firms to reduce the amounts of labor hired. (x) increases in the marginal revenue products of the workers a firm retains. (y) higher marginal factor costs of labor to competitive firms. (z)

    		•
  • Q : Illustrates the term monetary policy

    Illustrates the term monetary policy?

    		•
  • Q : Illustrates the term economic cost

    Illustrates the term economic cost concept briefly?

    		•
  • Q : Competitive Supply Curves of Labor to

    When a firm does not influence the wage rate no matter how many workers this hires, then: (1) MRPL = MRCL for all feasible output levels for the firm. (2) MRCL = MPPL for all feasible output levels for the firm. (3) MPPL = MRPL for all feasible output

    		•
  • Q : Advantages and disadvantages of Trend

    What are the advantages and disadvantages of trend projection method?

    		•
  • Q : Supply of Labor The firm in this

    The firm in this illustrated graph is clearly: (1) price taker in the sale of its output because of the shapes of the VMP and MRP curves. (2) price taker in the purchase of labor when this can hire as several workers as this chooses at roughly of $13 per hour. (3) mon

    		•
  • Q : PRICE ELASTICITY OF DEMAND THE PRICE OF

    THE PRICE OF OIL IS $30 PER BARREL AND THE PRICE ELASTICITY IS CONSTANT AND EQUAL TO -0.5.AN OIL EMBARBGO REDUCES THE QUANTITY AVAILABLE BY 20 PERCENT.USE THE ARC ELASTICITY FORMULA TO CALCULATE THE PERCENTAGE INCREASE IN THE PRICE OF OIL

    		•
  • Q : Allocative and technical efficiency in

    Economy-extensive efficiency needs both allocative and technical efficiency within production and: (w) equity within the distribution of national income. (x) biological efficiency, in that people's basic desires should be met. (y) pol

    		•
  • Q : Increases in orders for new capital A

    A change in a derived demand is best demonstrated while there are increases in: (1) sales of roasted peanuts during baseball season. (2) new car sales during economic downturns. (3) orders for new capital throughout economic booms. (4) beef prices when cowboys unioniz

    		•
  • Q : Define the areas of Scope of Managerial

    Define the areas of Scope of Managerial /Business Economics?

    		•