--%>

Different types of determinants of advertisement elasticity

What are the different types of determinants of advertisement elasticity?

E

Expert

Verified

There are different determinants of advertisement elasticity are as given here:

1. Kind of commodity: elasticity will be higher for new product, luxury and growing product.

2. Market share: Well-built the market share of the firm lower will be promotional elasticity.

3. Rival’s reaction: when the rivals react to rise in firm’s advertisement by raising their own advertisement expenditure, this will decrease the advertisement elasticity of the firm.

4. State of economy: when economic conditions are good, the consumers are more probably to respond to the advertisement of the firm.

   Related Questions in Managerial Economics

  • Q : Income effect and substitution effect

    When comparing these labor supplies, which are clear by the income effect of a modification in wage rates is: (w) negative for Morgan and positive for Chandra. (x) less powerful than substitution effect for both of such workers. (y) positive for Morgan and negative fo

  • Q : Define the term full cost concept

    Define the term full cost concept.

  • Q : General Training in Human Capital The

    The knowledge regarding local shrubs and trees which Morgan learns whereas working as an apprentice landscaper into the suburbs of a huge city is an illustration of the benefits from: (1) dirty work. (2) general training. (3) dues-paying. (4) high-skilled employment.

  • Q : Determined equilibrium wage from the

    Within a purely competitive labor market, there the firm: (w) sets the wage that the household should accept. (x) should accept the wage demanded by the household. (y) and household arrive at the wage by bargaining. (z) and household should take the e

  • Q : What are the important areas of

    What are the important areas of decision-making?

  • Q : Economic Efficiency to make one person

    When an economic alteration makes one person better off whereas no one else is affected, then this is: (w) efficient to make the change. (x) traumatic to make the change. (y) neither good nor bad for society. (z) strictly a positive value judgment to

  • Q : Illustrates the factors changes in

    Illustrates the factors changes in demand?

  • Q : Managerial Economics according to

    Illustrates the managerial Economics according to Spencer and Siegleman?

  • Q : What are differences between

    What are the differences between differential cost and explicit cost?

  • Q : Explain the Price Elasticity of Demand

    Explain the Price Elasticity of Demand.