Different types of determinants of advertisement elasticity
What are the different types of determinants of advertisement elasticity?
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There are different determinants of advertisement elasticity are as given here:
1. Kind of commodity: elasticity will be higher for new product, luxury and growing product.
2. Market share: Well-built the market share of the firm lower will be promotional elasticity.
3. Rival’s reaction: when the rivals react to rise in firm’s advertisement by raising their own advertisement expenditure, this will decrease the advertisement elasticity of the firm.
4. State of economy: when economic conditions are good, the consumers are more probably to respond to the advertisement of the firm.
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If this firm maximizes profit, this will be producing under circumstances of: (1) increasing returns to labor. (2) economies of scale. (3) diminishing returns to labor. (4) constant returns to labor. (5) adverse selection and moral hazard. Discover Q & A Leading Solution Library Avail More Than 1450791 Solved problems, classrooms assignments, textbook's solutions, for quick Downloads No hassle, Instant Access Start Discovering 18,76,764 1947882 Asked 3,689 Active Tutors 1450791 Questions Answered Start Excelling in your courses, Ask an Expert and get answers for your homework and assignments!! Submit Assignment
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