Different types of determinants of advertisement elasticity
What are the different types of determinants of advertisement elasticity?
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There are different determinants of advertisement elasticity are as given here:
1. Kind of commodity: elasticity will be higher for new product, luxury and growing product.
2. Market share: Well-built the market share of the firm lower will be promotional elasticity.
3. Rival’s reaction: when the rivals react to rise in firm’s advertisement by raising their own advertisement expenditure, this will decrease the advertisement elasticity of the firm.
4. State of economy: when economic conditions are good, the consumers are more probably to respond to the advertisement of the firm.
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A cartel is more likely to succeed and survive when: (w) members respond to incentives to cheat. (x) fringe producers are not members. (y) total market demand is less elastic. (z) close substitute goods are simply developed. Q : Equilibrium prices and quantities French toast and pancakes and both are close substitutes. Assume that good weather yields a bumper crop of pancakes and decreases the price of pancakes. Into the market for French toast: (1) equilibrium price and quantity both increase.(2) competition increases the su
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