--%>
Assignment Help - homework help

Different types of determinants of advertisement elasticity

What are the different types of determinants of advertisement elasticity?

E

Expert

Verified

There are different determinants of advertisement elasticity are as given here:

1. Kind of commodity: elasticity will be higher for new product, luxury and growing product.

2. Market share: Well-built the market share of the firm lower will be promotional elasticity.

3. Rival’s reaction: when the rivals react to rise in firm’s advertisement by raising their own advertisement expenditure, this will decrease the advertisement elasticity of the firm.

4. State of economy: when economic conditions are good, the consumers are more probably to respond to the advertisement of the firm.

   Related Questions in Managerial Economics

  • Q : Explain the accounting cost concept in

    Explain the accounting cost concept in brief.

    		•
  • Q : Profit Maximization in Labor Market and

    As a firm is a pure competitor in both the labor market and during the sale of its product, this will hire labor where: (w) profit is maximized. (x) marginal revenue product = marginal resource cost. (y) wage = value of the marginal product. (z) All o

    		•
  • Q : Problem regarding the Economic Capital

    Economic capital doesn’t comprise a new: (i) luxury apartment building. (ii) bulldozer. (iii) bond issued by the U.S. Department of the Treasury. (iv) multi-tasking cell phone. (v) paper clip. I need a good a

    		•
  • Q : Income effect of increase wage When the

    When the income effect of a wage raise is more powerful than the substitution effect, in that case the:  (i) labor supply curve will be “backward bending.” (ii) unemployment rate will rise since more people will be av

    		•
  • Q : Internal factors in governing prices

    What are the internal factors in governing prices?

    		•
  • Q : Explain the meaning of price Explain

    Explain the meaning of price.

    		•
  • Q : Illustrate profit or loss on the cost

    A firm's total profit can be computed as all of the given except w) total revenue minus total cost. x) average profit per unit times quantity sold. y) (price minus average total cost) multiply with times quantity sold. z) marginal profit times quantity sold.

  • Q : Example of an investment in human

    A government-supported literacy program provided from a firm which primarily employs unskilled labor is an illustration of an investment in: (1) human capital depreciation. (2) business paternalism. (3) specific training. (4) laissez-faire economics.

    		•
  • Q : Income and Substitution Effects of

    When the substitution effect of a wage raise dominates the income effect, in that case the: (1) labor supply curve will be "backward bending." (2) value of the marginal product will exceed the wage rate. (3) labor force participation

    		•
  • Q : Diminishing returns imply economic

    This is not true that the law of diminishing returns which it: (i) Consists applications in numerous areas outside economics. (ii) Is encountered in many ways in economics. (iii) Implies that continually increasing production ultimately entails increa

    		•