Developing the message for advertisement

Question

Explain briefly what must be kept in mind while developing the message for advertisement?

Answer 1

i) The message must be developed merely after the target profile has been fully made.

ii) The interests of target customers as well must take into consideration.

iii) The aims of the advertisement program must be answered through message.

iv) The message should be such that it should be easily understood by the viewers and should contain clarity.

v) More of interactive communication tools must be employed while developing the message.