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Describe the risk-return relationship

Describe the risk-return relationship.
The relationship among risk and required rate of return is term as the risk–return relationship.  This is a positive relationship since the more risk assumed, the higher the required rate of return most people will demand.
Risk aversion describes the positive risk–return relationship.  It describes why risky junk bonds carry a higher market interest rate than in essence risk-free U.S. Treasury bonds.

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