Describe Grapevine communication

Question

Write down a brief introduction of the term ‘Grapevine communication’ and also write down its effect on mass communication?

Answer 1

Grapevine communication is a type of communication channel employed for communicating talks. It avoids the formal structure of communication and therefore is an informal type of communication. These days’ communication channels can be noticed simply on social networking sites. The news gyrated in these channels turns out as rumors and occasionally even make it to the headlines of papers. The chief demerit of grapevine communication is that it can’t be filtered and when on a big scale it is not possible to identify the source. Therefore this type communication mainly leads to deceive or mislead the end consumer by fake news or rumors.