Describe briefly Service marketing

Describe briefly Service marketing. Also explain the term ‘Service’?

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- Service marketing can be stated as marketing of services. It’s not similar for tangible products. Services when compared with goods then neither all products are purely neither goods nor services.

- Utilize of the service is not separated from its purchase.

- A service can never be in material form and consequently it cannot be seen, touched, heard, smelled or tasted.

- The employ of a service is intrinsically subjective, that is, if many people are experiencing services then each and every of them will experience it exclusively.

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