--%>
Assignment Help - homework help

Define consumer psychology and pricing and affecting element

Define the consumer psychology and pricing and affecting elements.

E

Expert

Verified

When fixing the price of product, the management must provide significance to consumer psychology. In fact demand of the product is based on the behavior of consumers. Several consumers may buy a product of high quality even if the products are highly priced. Consumers think such that highly priced products are of high quality. When the price of product is less, consumer will believe such that such product is of low quality. When the price is higher, the consumer may boycott the product and they will go for substitute product of lower price. When the price is too low the consumers believe that the goods are of inferior quality. Therefore they will not buy this.

The significant elements that influence the consumer psychology are as: price of the product, advertisement, sales promotion and after sales service, personal income as well as fashions. Therefore consumer are many types, they follow various approaches to firms product. Hence, in case of price determination, the consumer psychology should specified due weightage.

   Related Questions in Managerial Economics

  • Q : Explain the objectives of pricing

    Explain the objectives of pricing policy and its aim.

    		•
  • Q : Value of the Marginal Product and

    When a firm is a price taker in the sale of its product, in that case labor’s: (w) ARP (Average Revenue Product) = MRP. (x) ARP = VMP. (y) VMP > MRP. (z) VMP = MRP. Can someone explain/help me with best so

    		•
  • Q : Process of Signaling Job applicants

    Job applicants make use of polished resumes explaining education, work experience and skills, accompanied from supportive letters of recommendation letters like tools in a process economist’s call: (1) adverse selection. (2) signaling. (3) human

    		•
  • Q : Objectives and importance of managerial

    What are the objectives and importance (Uses) of managerial Economics?

    		•
  • Q : Determine what would contain in

    Please help me to solve the problem of economic that is given below: Economic capital would comprise: (w) corporate bonds. (x) money. (y) machinery. (z) sports cars. Can someone

    		•
  • Q : Marginal revenue productivity When the

    When the marginal revenue product of the last worker hired is superior to the marginal resource cost of the worker, in that case the firm: (w) is experiencing increasing returns to scale. (x) can increase its profits by hiring more la

    		•
  • Q : Costs of investing within human capital

    The costs of investing within human capital are probably to be borne by the employee when human capital a worker obtains “on the job” is: (1) general. (2) marginal. (3) precise. (4) generic. (5) specific.

    Q : Define the going rate pricing briefly

    Define the going rate pricing briefly.

    		•
  • Q : Diminish demand for labor A firm's

    A firm's demand for labor would decrease when the: (1) price of the output rose. (2) labor supply curve shifted outward. (3) price of capital rose. (4) wage rate rose. (5) productivity of all workers fell. I need a

    		•
  • Q : Define consumer psychology and pricing

    Define the consumer psychology and pricing and affecting elements.

    		•