Define annual plan control

Question

What do you mean by the term annual plan control? Briefly explain the reason why is it required in an organization?

Answer 1

The yearly plan control is one of the four kinds of marketing control system. The annual plan control is necessary in order to find out whether all the marketing efforts undertaken through organization have been actually valuable or not. It aims to accomplish sales volume, gains and all such objectives that have been set up in the starting of the year. In an organization, the top management and center level management are accountable for the annual plan control. They encompass to keep a check on the actions undertaken to apply the plans.