Cross-country Differences
What are the Cross-country Differences?
Expert
Cross-country differences in demographic, market conditions, and cultural are as follows:
1. Regardless of a company’s motivation for expanding outside its domestic markets, the strategies it uses to fight in outside markets must be condition driven.
2. Demographic, Cultural, and market conditions vary considerably among the countries of the world. Lifestyles Cultures and are the most clear regions in which countries differ; market demographics are close behind.
3. Market growth changes from country to country. In rising markets, market enlargement potential is far superior to the extra mature economies.
4. One of the major concerns of companies competing in outside markets is whether to customize their offerings in every different country market to match the preferences and tastes of local purchasers or whether to offer a mostly consistent product worldwide.
5. Aside from basic market and cultural differences among countries, a company also has to pay special notice to location benefits that stem from country-to-country changes in distribution and manufacturing costs, the risks of changeable exchange rates, and the political and economic demands of host governments.
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