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Could we explain that goodwill is equal to brand value

Could we explain that goodwill is equal to brand value?

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Goodwill is only the difference between the price paid and the book value. Its dimension is because of more than just brand value that value added of land and real assets, the value of a inspired organization, distribution channels and corporative culture. There are also situations, particularly with high interest rates, here the price of the shares is lower than their book value; it means the value of the brand is negative.

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