Consumer Interview Survey method of Demand Forecasting

Question

Explain the Consumer Interview Survey method of Demand Forecasting.

Answer 1

Consumer Interview method: In this method a list of potential buyers would be drawn and all buyers will be approached and asked regarding their buying plans. Such method is ideal and this gives firsthand information, but this is costly and complicated to conduct. It may be undertaken in three manners:

A) Complete Enumeration: Under this method, each consumer of the product is interviewed.

B) Sample survey: Under this method, a sample of consumers is chosen for interview. Sample may be Stratified sampling or random sampling.

C) End-use method: The demand for the product from various sectors like industries, consumers, import and export are determined.