Competitive benefit or offset domestic drawback in Markets
What are the ways to get competitive benefit or offset domestic drawbacks in outside Markets?
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The Quest for Competitive benefit into outside Markets:
There are three methods in which a firm can gain competitive benefit or offset domestic drawbacks by expanding outside its domestic markets:
i. Use location to lower costs or get greater product differentiation.
ii. Transfer competitively important capabilities and competencies from its domestic markets to outside markets.
iii. Use cross-border coordination in methods that a domestic-only competitor cannot.
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