Common drawbacks and faults in pursuing Differentiation

What are the other common drawbacks and faults in pursuing Differentiation?

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Other common drawbacks and faults in pursuing differentiation may contain:

a. Trying to differentiate on the base of something that does not inferior purchasers’ cost or improve a purchaser’s well being, as perceived by the purchaser.

b. Over-differentiating so that the product service level or quality exceeds buyers’ requirements.

c. Trying to charge too lofty a price premium.

d. Being timid and not striving to open up significant gaps in service or performance or quality characteristics vis-à-vis the products of rivals – small differences between rivals’ product offerings may not be valuable or visible to buyers.

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