Commitment to the retail suppliers

As a wholesaler what are the dilemmas that they would face in making sure the commitment to the retail suppliers?

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As a wholesaler, he/she would face production dilemma, mounting consumption, not concentrating on significant market segment, scale of operations not being appropriate, delivery to various stores and containing several issues with the suppliers and not a fine relationship with the suppliers. They face such problems in reaching the target promise to the suppliers as a wholesaler.

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