Challenges faced by the direct marketing
What are the various challenges faced by the direct marketing?
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At times poor quality leads or poorly communicated messages might pose troubles for marketers and also consumers as some of these consumers might not be really interested in the product. Therefore much time and money might be wasted on communicating with these consumers. Sending out direct mails to addresses to the customers might as well irritate various customers. The customers might as well encompass a feeling that their privacy is being invaded and they might not want to disclose any personal detail regarding them while being asked to answer questionnaire in direct marketing.
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