Bases for Product differentiation or Services Differention

Question

Briefly describe the bases for the Product differentiation or Services Differentiation?

Answer 1

The bases for the Product differentiation or Services Differentiation are as follows:

a) Alter the objective properties of the services or products.
b) Linking the service and sales function.
c) Be the former to introduce the new product.
d) Physical position of a firm.
e) Mix of services or products sold.
d) Competitors linkage.
e) Maintain and advance its reputation.
f) Customization.
g) Sophistication of product.
h) Marketing tools employed.