Alternatives for translating low-cost advantage over rivals
Illustrates the alternatives for translating low-cost advantage over rivals?
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A company has two choices for translating a low-cost advantage over rivals into attractive benefit performance:
Option A:
Make use of the lower-cost edge to under-price competitors and attract price-sensitive buyers in great numbers to enhance total benefits.
Option B:
Maintain the current price, be satisfied with the present market share and use the lower-cost edge to receive superior profit margin on each unit sold.
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Attached please find 2 files. The compensation file gives instructions for the assignment. My outcome for the previous job did not deserve the amount paid. Please consider that when asking for the expected amount for this project.
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