Advantages of analyzing web statistics:
A) The data can provide insights into the popularity of any business.
B) The display of number visitors, or hits per hour can be used to assure a potential visitor of the site that the content on the site is good.
C) The data is already there, so no acquisition cost to be borne by the company.
D) It can be used to enhance the ‘page rank’ status on Google, as we can know where to tweak the existing structure so that the website automatically starts appearing high on the Google’s list of websites.
E) With the help of IP’s geo location, we can identify from where the visitors are coming to a particular site, and check if we have a set up in that particular place or not, thus developing a new market can be one advantage.