A principle that guides and standardizes accounting practices. The  Generally Accepted Accounting Principle (GAAP) are a group of accounting  standards that are widely accepted as appropriate to the field of  accounting. Accounting standards are important so that financial  statements are meaningful across a wide variety of businesses;  otherwise, the accounting formula of different companies would make  comparative analysis almost impA company's total revenue, calculated  according to Generally Accepted Accounting Principles (GAAP), and  includes the explicit costs of doing business, such as depreciation,  interest and taxes.