4. Explain an ideal planning period depending upon commitment principl
Explain an ideal planning period depending upon commitment principle.
What do you mean by the term AIDA approach?
Write a short note regarding IMC in the promotions?
What is the basic procedure to measure the advertising efficiency? Briefly describe.
What do you mean by the term institutional advertising? Explain briefly?
Describe briefly the role that marketing channel actually play?
Discuss the main influences on organisational buying behaivour andindicate how salesforce can benefit from a clear understanding of these influences
What do you mean by the term Competitive advertisements? Briefly describe it.
Make a short list on what the marketing department comprises of?
What are the regions covered beneath marketing audit? Describe briefly?
Explain briefly what must be kept in mind while developing the message for advertisement?
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